News and Articles

For advertising , marketer has to divided the market of the viewers . Because some people like to listen and some people like to see . Most of us are visual learner . When we see visual thing with a information in it , we seems to remember more than just reading it or listening to it . Most of the companies choose TV media ,Banners ,Bill board and Radio etc. But for  some small medium businesses , TV media is expensive for them . Since the Internet made our life much easier and also in busy life we have time to sneak through in our mobile or tablet . There it comes to YouTube . But the problem for YouTube is when you feel urgency to watch video , for example mostly music video and may be prank TV show or drama . It's time consuming and that's when the Ads come when you feel urgency to watch YouTube . As a result those ads were left out . However , we have Facebook as a platform that a great way to grasp the viewers attention . Almost everyone use Facebook . But if y...

We should learn from Taylor swift how she mangers her marketing strategy . I love her marketing strategy  the way she manages. The recent manager and the business owner should learn from her. I know a lot of celebrity who  have no idea about marketing strategy , a lot of them don't even care . But I admire her strategy . Most of the celebrity go to press to release the upcoming activities and to promote himself or herself. But for Taylor she created her own strategy. She did not wait for press to cover her story behind the new albums, instead she created a talk show in Yahoo. It included a live streaming audience with live video. On that she talked about her new album , story behind the songs .As a result her fans were happy and also she covered her story behind the album. It is called brand programming. Furthermore, customer engagement is very important tool in marketing. Do not expect consumer to come to you , you should reach to consumer. Taylor swift is ve...

Advertising on the page is sometimes irritating and that is why some of the users block the ads.But how Facebook and Google make  money or is it effecting them.? Lets have a look ,shall we ? The companies like Yahoo, Facebook and Google are not just paid for advertising. The companies are paid for the revenue that they generate for the advertiser.And revenue generated only if the user purchases something after clicking on the advertisement. It doesn't matter how many ads into the page have been squeezed or how many times the ads have been viewed .And it doesn't matter how many users have been distracted by the ads.It only matters when the viewers click the ads in order to purchase the product or service. Furthermore. there is good side about add blocks .The advertisers point of view, they only serve ads to those people who are interested to purchase it.And the viewrs pint of view, since they are not interested why would they waste their time on watching th...

Everything is getting " Smart" now. First it was smart phone then smart TV , also smart watch. Then the Smart Car came .So what left now ? You wont have any idea , It is Smart window. According to Forbes View's Smart windows  just raised $150 million this week which led to total of $500 million. So what does it do? What is so special about it? The company use blinds and shades to keep sunlight at bay , though simply moving them out of the way can create awkward glare and uncomfortable heat. By using your phone you can control and tint the View dynamic glass. Pretty impressive , Isn't it ? Furthermore, The companies window can save the building 20% on its energy bill over a 12 month period. By tinting windows to reduce the sun’s intensity, buildings can regulate the temperature without having to resort to air conditioning as much . View's CEO Rao Malpuri said , "Every View window has an IP address and controllable through the Internet. Every...

All of us like sm artphone, some of us like I-phone and some of us like Android phone. Stealing data is now common thing. Internet made our life much easier now and also make it kinda difficult. Few months ago s lot of people died in accident , because people hacked the Jeep through internet. Internet fraudulent has become daily basis and they find one or another way to get in. Few days ago , the news  came about stragefright , a vulnerability in practically all Android devices that can be exploited with a simple text. In order take over the device all someone has to do is send a verities of text. And the recipient doesn't have to open it , by receiving it will do the trick. As a  result , it gives the total control to the hacker. Although there are no solid reports about stagefright. According to Businessinsider ,Stagefright can attack phone running Android version 2.2 and higher , making an estimated 950 million devices vulnerable . The thing is, ...

Stealing cars is a problem since the car has been invented. The transformation of thieves strategy of stealing has been changed with the advanced transformation car itself. First it used to be , by breaking the glass car thief steal the car. Also , Car jacking come to an account ,where thieves  just forced to take the car. Then ,when the alarm system has been imported into the car system , the stealing strategy changed . According to the study by criminologist LV=life insurance (2012) , forced ignition thefts have fallen massively over the past decade, with criminals now preferring to steal the keys and then drive away. 150,000 Black Audi car were stolen each year and two thirds of taken with their keys (Mail Online,2012).Some of the thieves take the keys from house , which as a result reported as a burglary. But their main  intention was to steal the car. Also thieves kept eye on the expensive car ,although the report said black Audi was their favourite. Ev...

Social media is the easiest way to promote the product. It is so easier to promote your products even if you can't afford to advertise on  TV , Billboard ,Radio or expensive platform. Internet made this platform easiest than ever . Most of the companies are using this social media to reach consumers. Twitter is the great way to let people know that you exist , I mean when you start new business. I noticed that ,new companies started to following me and I followed back as well. Before I follow I check , what is it and there is a little description on the page and that is how I know what the company does. I guess that is how all people do. And the promotions as well , the headlines of the tweets attract the consumer. Furthermore, Facebook is the huge deal to promote your product. Everyone use Facebook , sometimes I find 60 years old people are using Facebook. Then you got Youtube to promote your product .Moreover , Google+ is another way to attract consumer or to let peop...

Loving the Netfilx strategy and how they are approaching. Excellent marketing .If you have an opportunity to do something , you should take that either in social life or business life. And amazingly Netflix done that. Netflix has this opportunity to continue to partnering with companies and service providers. It offers its domestic and international services through new technology. The company has already 57 million subscribers in 50 countries. When Netflix started to stream the videos, opportunity came straight away. Netflix Co-founder and CEO said that ," Ever since Netflix began instantly streaming movies and TV episodes to personal computers in January 2007 we've said we want to be ubiquitous on whatever device gets the Internet to the TV," .Look at now, it is so easier for Netflix to reach consumer ,specially at this moment where internet is available almost everywhere .He also said, We've made incredible progress toward this goal over the last year ...

I heard a lot of complain after finishing the law school that people are not finding the job.I mean it looks good in the movies and the drama like "Suits" .But is that easy ? is it worth it? Choosing a career is one of the most important decision of life. And also by choosing it ,your whole life direction will depend on it. The filed of law are dying at the moment and it is drying so fast. It is shrinking ,crumbling and dying vocational field. There are many reason for that. One of them are technology and advanced internet made our life so easier. A lot of people think that they can do their legal work by researching and people are doing though. Furthermore, there are a lot of companies out there making very efficient legal software for the field of law . So they don't have to hire any lawyers. Also , in order to get legal work done without the cost of an attorney , people buy those legal software. And there are so many legal professionals already includ...

Who does not want instant successes? I am afraid life does not work like that. You have to work it through and face all the obstacles to stop you. What would you do ? Yes , try again and again and  again. The first rule to become successful in your life is, Don't you ever give up like ever! Didn't you see all the successful people who made history , they never gave up until they become successful. Here are some story about successful that you can be motivated. Because failure is the first step of success . Walt Disney Even though today Disney are making billions form merchandise and theme parks around the world , but Walt Disney himself had a bit of rough start. Earlier in his life he was fired by newspaper editor because he lacked imagination and also he had no good ideas. Then Disney started businesses which did not last too long and ended up with bankruptcy. But he tried again, again and again , however he founded the recipe for success Bill Gates Gates w...

In 2011 , there were 3,499 patent litigation cases and it seems like in 2015 it will hit at least 6,100.The cases of patent litigation has been risen significantly this year. There have been already over 3,000 lawsuits in first six months of this year. The highest number of cases the district court has ever seen and it is already 11 percent more then last year. According to Data collecting Lex Machina’s chief executive officer, Josh Becker, stated that “at this rate, 2015 is on track to exceed 6,000 cases by the end of the year.” The way the companies spending money on R&D and also they want to protect their patent. The record broke the 2013 patent litigation cases. And When it comes to court cases regarding intellectual property infringements, technology companies find themselves in the crosshairs the most frequently . In 2013 ,Apple Inc has paid their law firm $60 million to wage patent litigation against Samsung Electronics Co Ltd. The technological compani...

Manager should act like a leader and then it would be more effective to motivate employees.I know a lot of manager value customer and neglect employees.Customer is really important to us but customers are getting service from your employees,And if you upset one customer and then you loose your revenue, customer might not come again to your restaurant.In order to give customer an excellent service ,you have to fix your employees first. Because they are the one who will help you to bring more customer. .I know we train our employees at first but even after that a lot of things come to account.As a manager you have act like a leader.First of all build  a trust and connection between employees and you.So that they will know , there is only one person we can follow in the battlefield. Praise them a lot, even though their support was not the big portion in team work.As a result they will feel valued and willingly will do the job.You should not overreact in mistakes and also ups...

Slogan ! Why is it important ? Why does it have to a slogan in company ? A slogan is one part of marketers psychological manipulation over consumer. In order to make the customer believe that the company's product is reliable, a good slogan must needed. Also , a slogan can reflect automatically company's brand image. As a result most of the companies keep experimenting on slogan until they find a good slogan. Similarly , the cover of the book or title of article or headline, a slogan as important as it sells the full story. Some people are visual and some are not. Together with logo and slogan , it can boost the sales of the company. Also, the logo and slogan sells the company's brand and why the customers should buy from the company. Some companies paired with both logo and slogan, and it turned out to be effective. But the important thing is to find out the appropriate slogan and logo for the company. For example ,McDonald's kept changing their slo...