"The Next Big Thing" in the marketing strategy

Social media is the easiest way to promote the product. It is so easier to promote your products even if you can't afford to advertise on  TV , Billboard ,Radio or expensive platform. Internet made this platform easiest than ever . Most of the companies are using this social media to reach consumers.

Twitter is the great way to let people know that you exist , I mean when you start new business. I noticed that ,new companies started to following me and I followed back as well. Before I follow I check , what is it and there is a little description on the page and that is how I know what the company does. I guess that is how all people do. And the promotions as well , the headlines of the tweets attract the consumer. Furthermore, Facebook is the huge deal to promote your product. Everyone use Facebook , sometimes I find 60 years old people are using Facebook. Then you got Youtube to promote your product .Moreover , Google+ is another way to attract consumer or to let people know about your product or even for promotions. Also, company website where is chat available 24/7 ,so that consumers can engage with the assistance and get the information about the products.

Ferrari came up with a idea about a website where consumer interior and exterior of the F12berlinetta on a separate Web site, F12berlinetta.com. They are heavily using all the social platform including Facebook, Twitter, Google+ and so on. Their main intention was to educate consumer about the products and it worked . Also , Blog post can help the consumer to know about the products. For example , Ford motor company share their story and information about the Car with their followers on Blogs and it also it attracts new followers as well.

Moreover , The brands who engaged with the consumers ,seems to have earned the higher loyalty from the consumer. And the only way to engage is by using social media. Furthermore, the companies can diversify or improve their product by asking consumers .The studies shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof.