Partnering with the companies : good marketing strategy by Netflix

Loving the Netfilx strategy and how they are approaching. Excellent marketing .If you have an opportunity to do something , you should take that either in social life or business life. And amazingly Netflix done that.

Netflix has this opportunity to continue to partnering with companies and service providers. It offers its domestic and international services through new technology. The company has already 57 million subscribers in 50 countries. When Netflix started to stream the videos, opportunity came straight away. Netflix Co-founder and CEO said that ," Ever since Netflix began instantly streaming movies and TV episodes to personal computers in January 2007 we've said we want to be ubiquitous on whatever device gets the Internet to the TV,".Look at now, it is so easier for Netflix to reach consumer ,specially at this moment where internet is available almost everywhere .He also said, We've made incredible progress toward this goal over the last year and we've rapidly established Netflix as a must-have service for Internet connected consumer electronics devices".

The company is continuing to partner with big company like Samsung , Vodafone and Sony. Furthermore,  Netflix ready Blu-ray disc players from Best Buy's Insignia brand, LG Electronics, Samsung and Sony. Microsoft and Sony market the Xbox 360 and PlayStation3, respectively, both of which instantly stream movies and TV episodes from Netflix.The companies partner includes The partners include Funai, which distributes the Philips, Magnavox, Sylvania and Emerson brands in the United States, Panasonic, Sanyo, Sharp and Toshiba.

This is the best way to reach the customer. Few days ago Vodafone offered me that i can watch Netflix free for 6 months and I was happy. Netflix's subscriber getting bigger every years .This year already they have 50 millions subscriber. Now they are planning to go China to partner with Jack Ma ,Chinese company.

		Year ended December 31,
		2013				2012				2011				2010				2009
		(in thousands, except per share data)
Revenues		$	4,374,562			$	3,609,282			$	3,204,577			$	2,162,625			$	1,670,269
Cost of revenues		3,083,256				2,625,866				2,039,901				1,357,355				1,079,271
Operating income		228,347				49,992				376,068				283,641				191,939
Net income		112,403				17,152				226,126				160,853				115,860
Earnings per share:
Basic		$	1.93			$	0.31			$	4.28			$	3.06			$	2.05

Sources: http://ir.netflix.com/secfiling.cfm?filingID=1065280-14-6&CIK=1065280

Look at the figures year by year , they are growing .Of course there are competitors like Amazon. But they are sticking to their game .