Slogan, Important?

Slogan ! Why is it important ? Why does it have to a slogan in company ?

A slogan is one part of marketers psychological manipulation over consumer. In order to make the customer believe that the company's product is reliable, a good slogan must needed. Also , a slogan can reflect automatically company's brand image. As a result most of the companies keep experimenting on slogan until they find a good slogan.

Similarly , the cover of the book or title of article or headline, a slogan as important as it sells the full story. Some people are visual and some are not. Together with logo and slogan , it can boost the sales of the company. Also, the logo and slogan sells the company's brand and why the customers should buy from the company. Some companies paired with both logo and slogan, and it turned out to be effective. But the important thing is to find out the appropriate slogan and logo for the company.

For example ,McDonald's kept changing their slogan since 2003 until they found the right and best slogan. They found the perfect tagline, which is " I'm lovin' it" .McDonald wanted their every customer feel the same and they came up with a idea of best tagline. Similarly logos are like good slogans. Logo’s are generally more memorable and thus more powerful than slogans.  But slogans come into their on when you want or need change.  With the choice of a few right words, you can speak to a group or a generation. Corporate logos are intended to be the "face" of a company: They are graphical displays of a company's unique identity, and through colours and fonts and images they provide essential information about a company that allows customers to identify with the company's core brand.

The companies should remember 5 steps of creative slogan which is , Identification ,Memorable ,Beneficial ,Differentiation and Keep it simple.

Here are some catchy slogan of the big companies.

IMAX-"Think Big"

Volkswagen- "Think Small"

Calvin Klein - " Between love and madness lies obsession"

Google -"Don't be evil"

Walmart- "Save money, Live better"

Reebok-"I am what I am"

Fedex Corp -"When there is no tomorrow"

Nikon -" At the heart of the image "

Playstation -" Live in your world, Play in ours"

Porsche-" There is no substitute"

So if you start your company , what would be your slogan and logo?