Taylor Swift Innovating Marketing Startegy

We should learn from Taylor swift how she mangers her marketing strategy . I love her marketing strategy  the way she manages. The recent manager and the business owner should learn from her. I know a lot of celebrity who  have no idea about marketing strategy , a lot of them don't even care . But I admire her strategy .

Most of the celebrity go to press to release the upcoming activities and to promote himself or herself. But for Taylor she created her own strategy. She did not wait for press to cover her story behind the new albums, instead she created a talk show in Yahoo. It included a live streaming audience with live video. On that she talked about her new album , story behind the songs .As a result her fans were happy and also she covered her story behind the album. It is called brand programming.

Furthermore, customer engagement is very important tool in marketing. Do not expect consumer to come to you , you should reach to consumer. Taylor swift is very intelligent . She not only covered the Q&A in Skype and Twitter, but also covered the Secret Sessions. A Secret Session is where songwriter or singer play the album , throw a great party . So Taylor also arranged the party in her home in Nashville and also for UK fans she also rented a flat and invited people.

When you want to promote the product , you have to choose all the media to reach the consumer. And Taylor did the same thing .Look at her multi platform media , she is maximizing each media. In terms of mass media , she is using TV advertising , some print and banners. Also , In terms of product demonstration , she is internet along with materializing in talk show circuit performances. Also , she is using filmed media  on the Internet platform and do product sampling. Moreover , in Instagram she is revealing her songs lyrics and videos . With Tumblr , you can follow her life journey like a documentary.

Also ,She just launched a partnership with Diet Coke that features a cute spot with a proliferation of kittens . But why ? Yes there is a reason for that. Because one of her new songs plays underneath. Her album takes centre stage at the close of the spot. And Taylor herself voices the call-to-action to buy her album. Furthermore, she is duet performing with Target , where creating an exclusive Target-only edition, which comes with three bonus tracks and content

There so many things to learn from Taylor Swift marketing strategy . Also when you market your product , you should not leave any platform .Because you never , where your loyal customer will be coming from and stay with you till the end.