Argos social networkings and its impact!

Argos social networking:

     
Social networking can be defined according to Trednick (2006),  Social networking sites as those  site  driven by user contribution along with user created content. Before build up an social platform organisation has to have detail description, history by using hyperlink to connect the websites , provide logo and visual cues to make connection to individuals who are responsible for maintaining the platform( Berman et el , 2007).On the other hand Social networking can be  defined by Barnes(1954),"social structure comprised of nodes (individuals or organizations) that are connected by that one or more specific type of relations". Social networking development are associated with a set of four  sub-factors which is Social identity, Social trust, Virtual word-of-mouth, and Increasing customer power.

     

    Social -Identity:

 Social identity  can be defined as individuals execute their identity in not a radical concept , developed by Goffman(1959), characteristics as performance is seen as element of the stream of social communication as personage contrast identity performances fitting their surroundings. In terms of social identity Argos use varities of social networking sites like Facebook, Twitter, Google+ and Pinterest and others. Each of those site provide service that Argos and the consumer engage with a conversations. Argos believes that each of the conversation , they can engage customer with offers and deals and  may be take some opinion about the products which keep close with them to create the sense of belonging. Furthermore, Argos got an app in smartphone so that consumer can easily access rather than typing in Google , to keep closer to customer. On the other hand to keep loyal to consumer , Argos team up with Buyapowa to launch co-buying social media to engage with their loyal long-term consumer , so that consumer can share their deals on their favourite products and they will be rewarded for that. Its only reason because to engage with consumer via social media like Facebook and twitter to share deals and improve their deals and also  in Facebook , Argos engage with customer by launching deal like "Argos Catalogue launch weekend" and "Teen age cancer trust" and ask customer to give feedback about the service and product. Facbook fan got up almost double to over 60000 , over the Argos catalogue launch weekend.(Mobile marketing, 2010)

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    Social trust:

          

         For social trust Argos use Twitter and Facebook social paltform where argos response quickly about product deals and information. They are seems to giving a lot of effort oin online service providing best online service and response , where Argos ranked at number two just behind NEXT(ECONSULTENCY,2013) . Argos is most  social devoted Facebook brand that response 94% of questions which take 127 minutes on average questions(Social bakers social media report,  2013).  Moreover , Argos ranked at number 1 for delivering online service via twitter(80.6k followers)  they got 76% response an average and response time is 55 minutes(The Drum News, 2013). It showed that how Argos giving effort in social networking. . Moreover, the incident of "BADMAN" twitter reply caught everyone attention that how Argos replied the slang question .Argos passed the information about Ps4 and apologised as well on behalf of one of the employee being rude by replying probably the employee is having a bad day. Just simple as that a bit of humour and humanity can attract non-existing consumer and keep existing consumer. They got huge respect by that tweet and so many people retweeted that. .Not only that for seasonal spirit in Christmas gift guide Argos launched #giftforsanta so customer can choose all the gifts and make a list for friends and family on Twitter and Facebook for social community's that way a bit of fun for people in Christmas and Argos got a little bit respect as bonus.

    Virtual word-of-mouth

     

      To  collaborating, communicating and  making information to share internally and externally. Organizations  use mainly Blogs, Wikis, and RSS (Mcafee , 2006). Argos use Google+  , so that consumer can follow and comment about the products and the information about the product as well. In Google+ Argos has got 34,805 followers and 1,858,755 views(Argos Google +, 2014) .Furthermore , Argos has a article website which is about the product connected to the social life(Argos feature and article,2014)..Even more the consumers can sign up e-mail and subscribe so that they will get newsletters and offers about the products and consumers can transfers the information about the products.

   Increasing Customer power:

   The consumer continuing stipulate for excellence services combined with growing competitive pressures surrounded by service businesses make it essential that service association focuses on providing service quality along with customer satisfaction ( Bateson et el, 1989).For Argos , they share with their consumer offers and deals through social platform and be honest which lead to increase consumer power high. Although there is a chance to shift to another company if they are not satisfied with the products. And that is whys Argos let customer share their opinion about the products even they are being offered to rewarded for that. Consumer power is driven by more option, more offer and easy transaction in this era of online, which Argos provide in their website to choose different products and deals and easy transaction with privacy and refund option.(Argos, 2014).