News and Articles

Loving the Netfilx strategy and how they are approaching. Excellent marketing .If you have an opportunity to do something , you should take that either in social life or business life. And amazingly Netflix done that. Netflix has this opportunity to continue to partnering with companies and service providers. It offers its domestic and international services through new technology. The company has already 57 million subscribers in 50 countries. When Netflix started to stream the videos, opportunity came straight away. Netflix Co-founder and CEO said that ," Ever since Netflix began instantly streaming movies and TV episodes to personal computers in January 2007 we've said we want to be ubiquitous on whatever device gets the Internet to the TV," .Look at now, it is so easier for Netflix to reach consumer ,specially at this moment where internet is available almost everywhere .He also said, We've made incredible progress toward this goal over the last year ...

We can use  growth strategy (Chaffey, 2009) in mobile industry (Apple, Samsung, Nokia) to find out which companies are doing better or how are they doing in growth strategies. Market development:  In order to take the existing products to reach new markets , like mobile industries , it has been found  by Upstream(Mobile Marketing Firm) and Ovum(Research firm) that Apple and Samsung surveyed in emerging market like Brazil , China and India(BGR,2014) .As the result has been found , Apple is most coveted brand and Samsung is second best , the companies are trying to reach the new market in those emerging area. On the other with the joint venture of Telecommunication Company like Vodafone-mobile and O2, mobile industries reach customer via advertising online (Giere, 2008). For example, some consumers are price sensitive. So Samsung or Nokia takes the advantage by reducing their cost to reach those consumers by Telecommunications Company. Added to that as ...

Argos owned by UK's home retailer using good marketing strategy to catch the consumers attentions at the moment. In a competitive market situation the company came up with a great idea.We have so many unwanted items that we don't use and our storage are full of these items that nobody want and our busy life we dont have time for to throw in a trash all together . So , Argos teamed up with WRAP , a registered charity that works on waste prevention and explores opportunity for re-selling electronics .Argos offering consumers to come to the store and drop off unwanted items including mobile p[hones and tablets , receive an instant quote and if they trade in it , get an Argos gift card to spend anything in-store from Argos range of  50,000 products .Even though the idea is not new, Argos is the first general retailer in the UK to offer this service. In that way Argos can promote new products and introduce to the consumers.Also more consumers will come t...

How life insurance companies make money ? We all wonder , how ? For example , if you pay £1,000 a year for 60 years(£60,000) and after you died your wife get £500,000?So how do they make money ? Yeah! Don't worry about that they have strategy to make money. First of all  , insurance companies know that relatively few people actually cash in on their life insurance policies. Even people who sign up for permanent life insurance often decide to cancel the policy later in life. If you cancel a policy , you are only entitled to the cash value component of the policy minus a steep early termination fee. Furthermore, insurance companies do not simply stick your premium payments in the bank .They invest all of the money in stocks, bonds and other interest bearing accounts. When the market plummet insurance companies take a hit, but with billions of pound or dollars in earnings each quarter they are doing just fine. Insurers have a unique way to earn massive amounts of...

The Indian market used to dominated by two key player of their home which is Tata Motors and Ashok Leyland .The two companies made simple coaches on a design that had hardly changed for decades.Even though the two companies coaches engines were a meagre 110-120 horse power and roared heartily as they hauled their loads up the steep mountains of India , the air conditioning was a matter of open windows.Also bags were typically slang on the top of the bus , where they were easily soiled and at high risk of theft.But it was cheap. So Volvo research the market and found the gap to fulfil.In 1997 , the company introduced the  strategy of expensive coaches , air conditioning and also safety where there will be no slang on the top of the bus.Also Volvo's buses prices were Rs 4m nearly four time as much as local products,But the Akash Passey , Volvo's first Indian employee told straight away they should not even try, It is not gonna work.At first it...

Argos social networking :       Social networking can be defined according to Trednick (2006),  Social networking sites as those  site  driven by user contribution along with user created content. Before build up an social platform organisation has to have detail description, history by using hyperlink to connect the websites , provide logo and visual cues to make connection to individuals who are responsible for maintaining the platform( Berman et el , 2007).On the other hand Social networking can be  defined by Barnes(1954),"social structure comprised of nodes (individuals or organizations) that are connected by that one or more specific type of relations". Social networking development are associated with a set of four  sub-factors which is Social identity, Social trust, Virtual word-of-mouth, and Increasing customer power.            Social -Identity :  Social identity...