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Converse History In 1908 , Marquis Mills Converse opened his shoe manufacturing company and   he named it ,"The Converse Rubber Shoe Company" .First ,it was specialised for winterised rubber-soled shoes and boots. But the market shifted when the basket ball player Chuck Taylor came along. Converse winterised shoe diversified to athletic footwear market such as Tennis, Netball and Football .The NBA start Chuck Taylor often complained about the shoes and in the year of 1917 , the company introduces its most famous brand The All Star Basket ball Shoes. In 1921, NBA star talked his way into this job and the company made him ambassador and salesman. In 1932 after Chuk Taylor successful promotion his name and signature added on ankle patch and  since then the name remain" Converse Chuck Taylor All Star".In 1936 Olympics, and the shoe with its patriotic red and blue trim became very popular along with all black canvas and leather models of the All Star. In 1949,  ...

Obviously car are expensive and companies spend a lot of money to make it.Also there is a lot of pressure of competition of market.Also , it depends as a company what kind of car you make it? some people like sports car , some like elegant car and some of us like safety first and so on.Obviously safety , speed and appearance of cars are big issues.I asked so many people as a conversation , what kind of car do you fancy or what do you look for in the car? and believe me I got varieties of answer.No one said safety , well very few people said that ! Everyone wants fancy and elegant car , some wants speedy sports car.When a company makes  car , a lot of issues come . They have to test everything ,  because its a car that can cause someone's life. If it goes wrong or cause someone life then it affects companies brand image .People remember , that cars cause so many peoples life .In order to earn consumers trusts again , the company have to work very hard to make be...

How life insurance companies make money ? We all wonder , how ? For example , if you pay £1,000 a year for 60 years(£60,000) and after you died your wife get £500,000?So how do they make money ? Yeah! Don't worry about that they have strategy to make money. First of all  , insurance companies know that relatively few people actually cash in on their life insurance policies. Even people who sign up for permanent life insurance often decide to cancel the policy later in life. If you cancel a policy , you are only entitled to the cash value component of the policy minus a steep early termination fee. Furthermore, insurance companies do not simply stick your premium payments in the bank .They invest all of the money in stocks, bonds and other interest bearing accounts. When the market plummet insurance companies take a hit, but with billions of pound or dollars in earnings each quarter they are doing just fine. Insurers have a unique way to earn massive amounts of...

There are some issues can affect the business of Vodafone.  The base station and the mobile set (electro magnetic signals) may pose health , its been concerned(Vodafone,2013). This can affect the business since an inadequate response from 'EMF' field and it may cause of loss confidence of industry band Vodafone.    The society is concerned about their kids who are under 18's at risk , as the mobile phone lead to pornography , adult content , violent games(The Times 100). The Muslim countries like Pakistan , Saudi Arabia , Dubai who are strict about their religion might find impact the business. The EU roaming regulation aim to decrease charge seventy percentage by mobile usage abroad can affect the business(Preissl et al ,2009) and the European Legal Framework  made a decision increase the level of consumer rights within EUROPE.(RESEARCH METHODS,2012).Furthermore, in 2012 by the regulation of Australian and New Zealand's roaming charges V...

Argos social networking :       Social networking can be defined according to Trednick (2006),  Social networking sites as those  site  driven by user contribution along with user created content. Before build up an social platform organisation has to have detail description, history by using hyperlink to connect the websites , provide logo and visual cues to make connection to individuals who are responsible for maintaining the platform( Berman et el , 2007).On the other hand Social networking can be  defined by Barnes(1954),"social structure comprised of nodes (individuals or organizations) that are connected by that one or more specific type of relations". Social networking development are associated with a set of four  sub-factors which is Social identity, Social trust, Virtual word-of-mouth, and Increasing customer power.            Social -Identity :  Social identity...

The $29,000,000 Mercedes, the Most Expensive Car Ever Sold at Auction Sold for : $29.7 million  Sold by : Bonham’s  When and where : July, 2013 in Chichester, U.K. In July last year, Bonham’s auctioneers in Chichester sold a 1954 Mercedes-Benz W196 for a colossal $29.7m, making it the most expensive car ever sold at auction. The sale of the W196 is symbolic of a wider trend in the sale of collectible vehicles. In 2013, the total amount paid for collectable cars at action passed the $1 billion mark for the first time, showing that a passion for racing and classic cars is still alive and well. Let’s have a look at what makes the W196 so unique and expensive… The W196 was sold as part of a group of race cars that won nine World Championship-Qualifying Grand Prix races between 1954 and 1955. Race car connoisseurs will instantly recognise what is arguably the most beautiful car of all time. Driven by the now legendary Juan Manuel Fangio, the specific vehicle at au...