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Its very important who take care of the social media on behalf of the company. The person has to be very mature. One or two mistake can cost company the reputation   along with company's image. Image Source   Argos should be give someone responsible and more professional who can deal with online offers . So the person can check carefully and accurately checked before its been posted online like Facebook or twitter. Because social media like facebook or twitter as long as it been posted , it does not belong to the person or company any more. Argos has a bad record on pricing and posting online , like they did on pricing TV and DVD for only 49p (original priced at £350) in 2005 and its too good to be true.   Even though so many customer rush to the store and rather been disappointed that its internal error and its unavailable. Not only that, same mistake happened about two years ago in 2012 , they priced Nokia Lumia for £120.00 where the actual pri...

For advertising , marketer has to divided the market of the viewers . Because some people like to listen and some people like to see . Most of us are visual learner . When we see visual thing with a information in it , we seems to remember more than just reading it or listening to it . Most of the companies choose TV media ,Banners ,Bill board and Radio etc. But for  some small medium businesses , TV media is expensive for them . Since the Internet made our life much easier and also in busy life we have time to sneak through in our mobile or tablet . There it comes to YouTube . But the problem for YouTube is when you feel urgency to watch video , for example mostly music video and may be prank TV show or drama . It's time consuming and that's when the Ads come when you feel urgency to watch YouTube . As a result those ads were left out . However , we have Facebook as a platform that a great way to grasp the viewers attention . Almost everyone use Facebook . But if y...

Social media is the easiest way to promote the product. It is so easier to promote your products even if you can't afford to advertise on  TV , Billboard ,Radio or expensive platform. Internet made this platform easiest than ever . Most of the companies are using this social media to reach consumers. Twitter is the great way to let people know that you exist , I mean when you start new business. I noticed that ,new companies started to following me and I followed back as well. Before I follow I check , what is it and there is a little description on the page and that is how I know what the company does. I guess that is how all people do. And the promotions as well , the headlines of the tweets attract the consumer. Furthermore, Facebook is the huge deal to promote your product. Everyone use Facebook , sometimes I find 60 years old people are using Facebook. Then you got Youtube to promote your product .Moreover , Google+ is another way to attract consumer or to let peop...

Argos social networking :       Social networking can be defined according to Trednick (2006),  Social networking sites as those  site  driven by user contribution along with user created content. Before build up an social platform organisation has to have detail description, history by using hyperlink to connect the websites , provide logo and visual cues to make connection to individuals who are responsible for maintaining the platform( Berman et el , 2007).On the other hand Social networking can be  defined by Barnes(1954),"social structure comprised of nodes (individuals or organizations) that are connected by that one or more specific type of relations". Social networking development are associated with a set of four  sub-factors which is Social identity, Social trust, Virtual word-of-mouth, and Increasing customer power.            Social -Identity :  Social identity...

 It's clicked my mind when I heard the conversation between two mum ! One of them were talking about her recent born daughter she posted on her Facebook profile that she wanted her to be famous celebrity ! The thing is in Facebook or Twitter , whatever you just post it , as soon as it doesn't belong to you anymore. Suppose the mum keep posting about every moment of her daughter , what will happen to this daughters privacy & if she becomes a famous celebrity  , all the media & paparazzi will take you to another level & it might be good for her or might not be. On the other hand I don't blame the mum! The situation had changed completely . There was a time that people used to carry album or share the photos who comes to house as a guest only. But you can shard photos to anyone , even the persons live far & very far from you, and that's only possible via social media!  Moreover , people love to share their every moment in their life to other pe...