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Argos owned by UK's home retailer using good marketing strategy to catch the consumers attentions at the moment. In a competitive market situation the company came up with a great idea.We have so many unwanted items that we don't use and our storage are full of these items that nobody want and our busy life we dont have time for to throw in a trash all together . So , Argos teamed up with WRAP , a registered charity that works on waste prevention and explores opportunity for re-selling electronics .Argos offering consumers to come to the store and drop off unwanted items including mobile p[hones and tablets , receive an instant quote and if they trade in it , get an Argos gift card to spend anything in-store from Argos range of  50,000 products .Even though the idea is not new, Argos is the first general retailer in the UK to offer this service. In that way Argos can promote new products and introduce to the consumers.Also more consumers will come t...

Argos social networking :       Social networking can be defined according to Trednick (2006),  Social networking sites as those  site  driven by user contribution along with user created content. Before build up an social platform organisation has to have detail description, history by using hyperlink to connect the websites , provide logo and visual cues to make connection to individuals who are responsible for maintaining the platform( Berman et el , 2007).On the other hand Social networking can be  defined by Barnes(1954),"social structure comprised of nodes (individuals or organizations) that are connected by that one or more specific type of relations". Social networking development are associated with a set of four  sub-factors which is Social identity, Social trust, Virtual word-of-mouth, and Increasing customer power.            Social -Identity :  Social identity...