Good marketing strategy using Argos UK reatailers

Argos owned by UK's home retailer using good marketing strategy to catch the consumers attentions at the moment. In a competitive market situation the company came up with a great idea.We have so many unwanted items that we don't use and our storage are full of these items that nobody want and our busy life we dont have time for to throw in a trash all together .

So , Argos teamed up with WRAP , a registered charity that works on waste prevention and explores opportunity for re-selling electronics .Argos offering consumers to come to the store and drop off unwanted items including mobile p[hones and tablets , receive an instant quote and if they trade in it , get an Argos gift card to spend anything in-store from Argos range of  50,000 products .Even though the idea is not new, Argos is the first general retailer in the UK to offer this service.

In that way Argos can promote new products and introduce to the consumers.Also more consumers will come to the store and also in Christmas time , plus at the moment we have so many technological things that we dont need including mobile phones and tablets.