Key Environmental factors of Vodafone




There are some issues can affect the business of Vodafone.

 The base station and the mobile set (electro magnetic signals) may pose health , its been concerned(Vodafone,2013). This can affect the business since an inadequate response from 'EMF' field and it may cause of loss confidence of industry band Vodafone.

  
The society is concerned about their kids who are under 18's at risk , as the mobile phone lead to pornography , adult content , violent games(The Times 100). The Muslim countries like Pakistan, Saudi Arabia, Dubai who are strict about their religion might find impact the business.

The EU roaming regulation aim to decrease charge seventy percentage by mobile usage abroad can affect the business(Preissl et al,2009) and the European Legal Framework  made a decision increase the level of consumer rights within EUROPE.(RESEARCH METHODS,2012).Furthermore, in 2012 by the regulation of Australian and New Zealand's roaming charges Vodafone made a significant reductions.(Vodafone,2012).


As the company have ventured with large number of geographical areas, the company must supervise licensing ,construction and operation of service .There are some agencies that they regulate and supervise the allocation the frequency of spectrum .The decision made by the regulators about granting, amendment and renewal of license could adverse the business and reputation of the company.(Vodafone,2011)

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