Car faulty can damage the whole company's image

Obviously car are expensive and companies spend a lot of money to make it.Also there is a lot of pressure of competition of market.Also , it depends as a company what kind of car you make it? some people like sports car , some like elegant car and some of us like safety first and so on.Obviously safety , speed and appearance of cars are big issues.I asked so many people as a conversation , what kind of car do you fancy or what do you look for in the car? and believe me I got varieties of answer.No one said safety , well very few people said that ! Everyone wants fancy and elegant car , some wants speedy sports car.When a company makes  car , a lot of issues come . They have to test everything , because its a car that can cause someone's life. If it goes wrong or cause someone life then it affects companies brand image .People remember , that cars cause so many peoples life .In order to earn consumers trusts again , the company have to work very hard to make believe in peoples life that ," Our car is safe now ", There is good examples of faulty car that cause people life.General Motors is  responsible for 90 deaths linked to a faulty ignition switch that can inadvertently shut off the engine and disable power steering and air bags .This incident happened on April 2015 recently.Families will still receive compensation from the manufacturer, even though a federal bankruptcy judge had blocked most lawsuits related to the faulty ignition switch. The ruling was made  this year recently, and spared General Motors an estimated $7 billion to $10 billion in economic loss claims.According to Inquisitr, General Motors has had to recall a staggering 30 million cars total, 2.6 million of which were related to the faulty ignition switch, costing the company $2.8 billion(BBC,2015).As a result, it damaged the whole company's reputation.People will be now very scared to drive and also hesitate to buy.