Taylor Swift Innovating Marketing Startegy
We should learn from Taylor swift how she mangers her marketing strategy . I love her marketing strategy the way she manages. The recent manager and the business owner should learn from her. I know a lot of celebrity who have no idea about marketing strategy , a lot of them don't even care . But I admire her strategy . Most of the celebrity go to press to release the upcoming activities and to promote himself or herself. But for Taylor she created her own strategy. She did not wait for press to cover her story behind the new albums, instead she created a talk show in Yahoo. It included a live streaming audience with live video. On that she talked about her new album , story behind the songs .As a result her fans were happy and also she covered her story behind the album. It is called brand programming. Furthermore, customer engagement is very important tool in marketing. Do not expect consumer to come to you , you should reach to consumer. Taylor swift is ve...