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Slogan ! Why is it important ? Why does it have to a slogan in company ? A slogan is one part of marketers psychological manipulation over consumer. In order to make the customer believe that the company's product is reliable, a good slogan must needed. Also , a slogan can reflect automatically company's brand image. As a result most of the companies keep experimenting on slogan until they find a good slogan. Similarly , the cover of the book or title of article or headline, a slogan as important as it sells the full story. Some people are visual and some are not. Together with logo and slogan , it can boost the sales of the company. Also, the logo and slogan sells the company's brand and why the customers should buy from the company. Some companies paired with both logo and slogan, and it turned out to be effective. But the important thing is to find out the appropriate slogan and logo for the company. For example ,McDonald's kept changing their slo...