In this competitive gaming space eSports popularization has become phenemenon

Gaming competition has become more and more competitive recently .Specially , all the technological devices including tablets , smartphones and Play Stations where its easier for the gaming companies to make it available.Also , the internet and the networks got more advanced and available almost everywhere , it is easier for the gaming company.Even though  there are more competitors around the world, eSports has become phenomenon in the last five years.This year , estimated 134 million people watch some eSports competition (Forbes,2015).Also , eSports has been recognized as growing industry.Furthermore,SuperData estimates total eSports viewer-ship to have surpassed 70 million in 2013; that’s more than the population of the UK.The senior eSports manager Matt Macdonald, mentioned that ,"Over the next five years we will see the Wimbledons and FA Cups of the digital world, featuring gatherings of spectators watching global stars battle on increasingly grand live stages,”Given the increasing rewards on offer for those involved with eSports, it’s no surprise that more and more companies are jumping into the pool by hosting events, sponsoring teams or simply stocking related products(MCV,2015).

One of the eSports strategy is not going for big splash , just to build brand loyalty by creating strong support structures, partnering with proven organisations, sponsoring tournaments and professional gaming teams as a standard, and keep that support going annually.Anthony Cornish, The Pokémon Company said that ,"Gaming events are capturing on-line views that rival cable show audiences." Which eSports IOS special for that .Also, eSports League of Legends are free to play , which has been captured huge audiences .It shifted its one platform to many platforms. PC gaming is inherently the mainstay of eSports, but consoles now boast massive audiences with games whose viewing numbers rival even those of the biggest PC games. The games  like as FPS games like Call of Duty and fighting games such as Street Fighter and, more recently, Super Smash Brothers. Long standing events like EVO have continued to support and drive console eSports around the world.As a result , in conclusion eSports has capitalised more audience then ever.