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Showing posts with the label International

Barrier of International Marketing that International Manager faces

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There are many investigation has been accomplished on the obstacles to sell abroad , as mentioned by Leonardo (1995), since the  structural along with operational  restrictions that holds back the firms capability to commence ,extend otherwise maintain worldwide business. Soham and Albaum (1995) stated that, there are some issues with the intention of crash the behaviours of exporter at different stage of making international , furthermore exporter should take it simply  the consequences after entering the market. There are some difficult issues seems in export in foreign market include like collecting payment, proving the service after sales, with expensive exportation  pricing with fluctuation trade. As it seems, for collecting payment with difficulty from foreign customer causes cash flow problem, as a result it leads to export barrier (Da Silva and Da Rocha, 2000; Katsikeas and Morgan, 1994; Leonidou, 1995; Moini, 1997). On...

PC vs Tablet and Disruptive innovation

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      Th e relevance and competitiveness of different technological approaches can change with respect of different markets overtime and customers and financial structural companies colour heavily the sorts of investments that appear to be attractive them, relative to certain types of entering firm( Christensen et el , 1997).Disruptive technology brings to a market a very different value proposition that had been available previously.Disruptive technology generally under perform established product in mainstream market.Product based on disruptive technologies are typically cheaper,smaller,and easy to use.(christensen et el ,1997).For example now-a-days disruptive technology is Tablet is cheaper than  and smaller than disrptee technology laptop or desktop PC. Second concept of disruptive technology can progress faster than demand market.The companies in competitive market their efforts to provide better service and products than their competitors ...

One of the best way to adopt the market

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Many companies find it difficult to adopt the new market . There are so many reason for that . I noticed that the most important one is culture . You have to blend into their culture . It irritates me that many companies or even big companies find it difficult to adopt the market . They don't research well , they think where many peoples are there and their economy is moderate there is an opportunity . Let's just introduce our product to new market . Before you do that , you have to understand people behaviour and what they like or dislike . For example , Tesco went to US market by taking their vegetarian and healthy products . They did not research well cause American like meat , proper big steak . There is a saying , " We are American , We like steak and We are big ".They like doughnuts , sugary products .As a result Tesco strategy didn't work . The best way to adopt the market is first blend into the market . Do the same thing  as other doing ...