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From the beginning of the world , it was male who dominated the workplace. But recently the paradigm has shifted .Even last year in Apple Inc  it was 70% male to 30% female ratio it reported .The company hired more than 11,000 women globally which is up by 65%.Also the 30% of female in Apple Inc  is similar to man-tech company Google , comparing by numbers.Apple has spent 4650 million in women and minority owned businesses. Diversity reports in the recent past have spurred a national debate about the lack of diversity at Silicon Valley's tech companies and how to improve gender and race ratios.Chief Executive Tim Cook said ," "In the first 6 months of this year, nearly 50 percent of the people we've hired in the United States are women, Black, Hispanic, or Native American,".Also he added ," "a lot" more work to be done". One of the reason is for not hirng women in workplaec is , women have to worry about child care issues and also t...

In 2011 , there were 3,499 patent litigation cases and it seems like in 2015 it will hit at least 6,100.The cases of patent litigation has been risen significantly this year. There have been already over 3,000 lawsuits in first six months of this year. The highest number of cases the district court has ever seen and it is already 11 percent more then last year. According to Data collecting Lex Machina’s chief executive officer, Josh Becker, stated that “at this rate, 2015 is on track to exceed 6,000 cases by the end of the year.” The way the companies spending money on R&D and also they want to protect their patent. The record broke the 2013 patent litigation cases. And When it comes to court cases regarding intellectual property infringements, technology companies find themselves in the crosshairs the most frequently . In 2013 ,Apple Inc has paid their law firm $60 million to wage patent litigation against Samsung Electronics Co Ltd. The technological compani...

We can use  growth strategy (Chaffey, 2009) in mobile industry (Apple, Samsung, Nokia) to find out which companies are doing better or how are they doing in growth strategies. Market development:  In order to take the existing products to reach new markets , like mobile industries , it has been found  by Upstream(Mobile Marketing Firm) and Ovum(Research firm) that Apple and Samsung surveyed in emerging market like Brazil , China and India(BGR,2014) .As the result has been found , Apple is most coveted brand and Samsung is second best , the companies are trying to reach the new market in those emerging area. On the other with the joint venture of Telecommunication Company like Vodafone-mobile and O2, mobile industries reach customer via advertising online (Giere, 2008). For example, some consumers are price sensitive. So Samsung or Nokia takes the advantage by reducing their cost to reach those consumers by Telecommunications Company. Added to that as ...

  APPLE INC VALUE CHAIN ANALYSIS       Apple fits impeccably in the string of actions in modernization. Apple commences from its incipient conceptions of product plan, plans it throughout its individual belongings plus financial supporting, followed by manufactures it and in the cessation promotes it genuinely. Procurement       In 2012 apple by itself sold more than 120 million I-phones, 60 million I-pads, and 15 million I- Macs - stunning numbers, to articulate the slightest. The accomplishment of the world's most sizably voluminous technology has come on the back of a vigorous supply chain management. The relationship between Apple Inc and  Foxconn was  equipollently salutary. It was a very well example of procurement playing an instrumental position in managing enlargement. While it is too early to apperceive the exact motivation of Apples suspected partnership with Pegatron, it does point out Apple k...