Types of Consumer Behaviour

Types of Consumer Buying Behaviour

According to Sashi (2012), there are different kinds of consumer purchasing attitude that can affect the buying decision making of a customer centred on the level of consumer-product participation, attention in a product, circumstances and dissimilarity between the products accessible. Some of the key types of consumer buying behaviour are as follows:

Complex Buying Behaviour

Carrington, et al (2010) stated that it generally takes place when the consumers are extremely intricate in the product buying decision. Moreover, the great product association take place when product to be bought is costly, occasionally bought, and extremely expressive. From the time when, these kinds of products are not bought regularly the customer doesn‘t know much regarding the commodities and perceives considerable dissimilarities between the brands accessible for example purchasing a luxury car and so on. In addition, customers make this sort of purchasing decisions very prudently after getting a lot of information regarding the product features, value, and enactment (Carrington, et al., 2010). 

According to Pentecost & Andrews (2010), customers have a tendency to experience intellectual conflict at the time of making such difficult product decisions due to bigger threat awareness in this kind of purchasing attitude. Moreover, there are certain threats that are also intricate at the time of taking such choices for instance high might effect in financial loss, extremely sensitive product nature might lead to psychosocial damage and lack of product information will effect in enlarged insecurity. However, from an advertising viewpoint, dealers require ensuring that they use the effective distinction appro0aches to stand out the product from other brands obtainable and attempt to edify the clients regarding the significance, application, and characteristics of the product presented (Pentecost & Andrews, 2010).

Dissonance-Reducing Buying Behaviour

George & Yaoyuneyong (2010) stated that it takes place when the customers are extremely intricate with the product buying and observes slight change between the choices available. Moreover, after purchasing the product, the customers have a tendency to collect the encouraging data regarding the bought product that guarantees and certifies their product buying decision. However, by doing this the customer attempts to minimise the disagreement or losses tangled in the purchase. This type of purchase attitude comprises formation of trust, belief, and assertiveness in the direction of a brand. On the other hand, the customer might also end up with time loss, or more possible, psychosomatic, and societal loss. It occurs due to the dissimilarity between real buying enactment and anticipated buying performance of the commodity (George & Yaoyuneyong, 2010).

Habitual Buying Behaviour

According to Wang & Xiao (2009) this behaviour takes place when the customer purchases the similar product on steady basis over a specific period. However, under usual buying attitude customer-product, participation is little and there is a slight dissimilarity between the brands obtainable, for example purchasing household products and so on. Moreover, the consumers products these commodities out of their routine or due to their trust or brand trustworthiness (Wang & Xiao, 2009). According to Doss (2011) most of the customers don‘t go throughout the procedure of trust, arrogance and buying choice nor look for deep information and equate with the accessible products (Doss, 2011). Furthermore, it is fascinating to realise marketers continuously trying to move these kinds of commodity particularly from a little participation to an advanced involvement standing by discriminating them on numerous bases such as health & safety. For example, marketers are intricate in emerging low calorie sugar cholesterol free oil and selling them at upper prices (Choi & Rifon, 2012)

Variety Seeking Behaviour 

This kind of customer attitude initiates if the consumer is not pleased with its earlier product buying or out of the tedium. Moreover, it particularly takes place with the customers who like to shop around and try-out with diverse kind of products. However, in this purchasing attitude consumer–product, association is small but the dissimilarities among the brands are important. These kinds of customers change their product repeatedly, not due to discontent, but out of tedium. On the other hand, variety-seeking attitude is recognised as an important determinant element for brand substituting in customer product category. According to Meixner & Knoll (2012) customers having diversity seeking the purchasing attitude the brands, which have greater degrees of apparent threat linked with them and are usually not apparent as brand trustworthy (Meixner & Knoll, 2012).