L'oreal fulfilling the local needs and expectaion

Its amazing the companies get successful when they can provide the needs for people . And when the company can adopt the culture when they are abroad and not only can provide they are expert at it but also can provide overseas peoples needs. The companies seems to be more successful when they provide the products dependent on the local climate and more importantly local consumers.

L'oreal doing the exactly the same thing , there are proving the beauty products around the world according to the local climate and consumer expectation. For example , In India hair is the most important thing. So the researcher of L'oreal provided  A pleasant sensation , where the ritual often begins with the application of oil, followed by a scalp massage and shampoo. A source of inspiration for the 2 in 1 formula Shampoo and Hair Oil developed by Garnier

Furthermore, In Korea L'Oréal's researchers developed a new generation BB Cream for Maybelline New York that provides five benefits in one application. It is originally created by dermatologists to sooth the skin and hide minor defects, Blemish Balm Cream (BB Cream) has become a star product in Korea. This product  has been launched to Europe and other countries.

Moreover , In Middle Eastern countries, hair colouring is a very frequent beauty ritual, particularly for significant instances like marriages, stimulated by traditional hair colour using henna and argan oil to treat hair after colouring, Garnier personalized its Colour Naturals formula. Enriched with olive oil, this after-colour treatment offers women the benefits of modern, effective, rapid colour that is practical as well.

Also , In Brazil, more than half of the women have long hair, very curly, dry and dull.So L'oreal  researched and developed Elsève Total Reparação, a complete line to repair hair texture, designed and formulated by the laboratories in Rio to address five problems described by Brazilian women.It was immediate success and spread all over the world where it met the same criteria.

Chinese consumers judge the effectiveness of a lip balm by the sensation on their lips but also by the visual results: the balm must be light and leave lips shiny, suggesting the moisturising power of water. There a bit different from American and European women where they like heavy lip Blum .In order to satisfy the Chinese consumer expectation , L'oreal launched the Baby Blum for Chinese women.

L'oreal has done excellent job to understand the consumers. It has recognized all over the world.And people are happy to use the L'oreal products. The company value mostly it's consumer and in order to do that they value researcher innovation .Also By strengthening its global presence through the six regional poles - Europe, United States, Japan, China, Brazil and India - L'Oréal's Research and Innovation comes closer to its major markets, but also to the wealth of scientific knowledge of each region.