Volkswagen :Road to success

Last year , 2014 Volkswagen targeted with 118 production location on four continents to become the most sustainable auto mobile manufacturer and the most attractive employer in the world by 2018.This year already has done it by overtaking the mighty Toyota.So , what is the reason behind Volkswagen success? Ok ! So first of all the company invested billions – in research activities, in development projects and in production locations in the various regions. Secondly , the company focused on  future where  Electric mobility represents a paradigm shift for the entire automotive industry. Because in current era we suspected that  it will soon become a reality on a far wider scale than is currently thought and are ideally prepared for this to happen – not just through the vehicles that the car campaniles  already offer,. Furthermore , the company already were trying to  provide adequate solutions in every class with everything from all-electric cars to sophisticated hybrid models. Not only that the company increased the proportion of women to 30% at all levels of management in the Volkswagen Group in Germany. Furthermore ,Michael Horn was named CEO of Volkswagen Group of America and head of the VW brand here last January, putting a seasoned VW executive with deep ties to Wolfsburg at the helm.After that ,In Chattanooga the company has committed to producing a new midsize crossover and also launched a redesigned Golf.And this Golf is ranking   in awards and retooled its product strategy to reduce its product life cycles from seven to five years while cutting prices and boosting vehicle conten. Furthermore ,Mr Horn wanted to new utility vehicles , it does not matter if it is in Tennessee or plant in Mexico where the new Golf is now rolling off the assembly now.Also he said  “We’ll only succeed in America if we build the cars people want here,” he said. Martin Winterkorn, VW’s chief executive supported Mr Horn statement and also he said if we continue to neglect Amrecia we are not gonna make it top.And he was absolutely bang on right .

Moreover , Volkswagen has announced sweeping changes to their suite of tech-driven safety features for the 2016 model year, making a vast array of options available on almost every model within its range.

The features, which are currently only available on the Touareg, will trickle down to a number of other models including the Beetle, CC, Jetta, Passat and Golf in all its flavors.

Furthermore ,In its quest to take over the world, Volkswagen wants to automate parking and charging your electric vehicle at the mall and other public places where searching for a spot to put your car is an absolute pain. Dubbed V-Charge, which is short for Valet Charge, it’s a collection of technologies — including your smartphone — that allows you to pull up to the door of your favourite shop, tell your car to go park itself and then have it retrieved automatically with a (nearly) full charge (depending on how many pairs of shoes the missus tries on)

According to Automotive  News Europe ,Despite slowdowns in China, Russia and Asia, Volkswagen surpassed Toyota in global auto sales by delivery in the first half of 2015.

The company targeted a aim and committed themselves to acquire it . When your present plan is not working , you have to do something and by doing that I mean make change and do some plan. If you look for one idea and try to generate it , you will end up with so many brilliant ideas. Also work as a team and you have ready for war whatever you got .And Volkswagen done it and they proved it .