Types of Consumer behaviour
According to Sashi (2012) , there are different kinds of consumer purchasing attitude that can affect the buying decision making of a customer centred on the level of consumer-product participation, attention in a product, circumstances and dissimilarity between the products accessible. Some of the key types of consumer buying behaviour are as follows: Complex Buying Behaviour Carrington, et al (2010) stated that it generally takes place when the consumers are extremely intricate in the product buying decision. Moreover, the great product association take place when product to be bought is costly, occasionally bought, and extremely expressive. From the time when, these kinds of products are not bought regularly the customer doesn‘t know much regarding the commodities and perceives considerable dissimilarities between the brands accessible for example purchasing a luxury car and so on. In addition, ...