Psychological impact in Advertisement
Motivation,perception, learning, and memory are the four psychological process that fundamentally influence the customer to response the marketing incentive (Kotler ,2003). According to Jokubauskas (2007) in the term of psychological impact of advertising , cognitive aspects like senses, reasoning, language and perception can be characterized .Although he did not present the cognitive aspects in psychological terms of advertising in a hierarchy way. For that reason, the cognitive aspects can be divide as follows by based on the other authors’ hierarchical division,1) the consumers concentration is determined, 2) awareness, cognition despite the fact that the consumers sentiments ,3)different common sense, analysing take position and 4) after that pursues the advertisement adaptation. According to Benjamin (2004) in the late 29th century and early 20th century the application of these psychological conce...