Barrier of International Marketing that International Manager faces
There are many investigation has been accomplished on the obstacles to sell abroad , as mentioned by Leonardo (1995), since the structural along with operational restrictions that holds back the firms capability to commence ,extend otherwise maintain worldwide business. Soham and Albaum (1995) stated that, there are some issues with the intention of crash the behaviours of exporter at different stage of making international , furthermore exporter should take it simply the consequences after entering the market. There are some difficult issues seems in export in foreign market include like collecting payment, proving the service after sales, with expensive exportation pricing with fluctuation trade. As it seems, for collecting payment with difficulty from foreign customer causes cash flow problem, as a result it leads to export barrier (Da Silva and Da Rocha, 2000; Katsikeas and Morgan, 1994; Leonidou, 1995; Moini, 1997). On...