The choices of entry modes for Superdrug’s and complications in India
According to Mehta(2009), one of the largest and fastest growing market is India and franchising has been successful for many year(WWL,2009). Meldonson and Bynoe(1995) noted that franchise business is a key feature because franchisee is committed by the business. Most of the foreign companies prefer franchising since India is vast and cultural diverse market. Compared to other part of the world, in India there is no need for franchisee-specific legislation (WWL,2009).Although some of the rules has to follow the foreign companies .For example, single brand has to pay 51 per cent of FDI and also foreign exchange regulation the foreign company has to pay franchisee fee, advertisement, trademarks .Even though well-known brand like McDonald , L’Oreal and Tony & Guy has marked their presence through franchise model in India(WWL,2009).Since Superdrug is largest international health and beauty retailers in Asia and Europe, it might be a good idea to go for franchising. Also, ...