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Advertising on the page is sometimes irritating and that is why some of the users block the ads.But how Facebook and Google make  money or is it effecting them.? Lets have a look ,shall we ? The companies like Yahoo, Facebook and Google are not just paid for advertising. The companies are paid for the revenue that they generate for the advertiser.And revenue generated only if the user purchases something after clicking on the advertisement. It doesn't matter how many ads into the page have been squeezed or how many times the ads have been viewed .And it doesn't matter how many users have been distracted by the ads.It only matters when the viewers click the ads in order to purchase the product or service. Furthermore. there is good side about add blocks .The advertisers point of view, they only serve ads to those people who are interested to purchase it.And the viewrs pint of view, since they are not interested why would they waste their time on watching th...

Don't you ever wonder ? Some of the products prices end up with 99p ,so why not £1? Most of the consumers are price sensitive and they are tempted with the price tags. 99p strategy is very old trick but the retailers still feel hard to change. According to the researcher , by lowering pizza price from 8 euros to 7.99 euros boosted the sales  by 15%.On the other hand , according to virgin Money ,in 2005 Britons discarded or stashed away £133m unwanted coppers. You  see there is a verdict that is it for sales or is it for to make it easier to track cash flow. It forces cashier to open the till and give the change .Once the till was open, it registered as a sale. Furthermore , Dr Jane , lecturer in psychology at the University of Glamorgan, stated we "tend to put numbers in categories like 'under £5' or 'under £6' - rather than them representing a value. Shoppers are aware of what is going on, but don't respond to it because they don't thin...

Motivation,perception, learning, and memory are the four psychological process that  fundamentally influence  the customer to response the marketing incentive (Kotler ,2003). According to Jokubauskas (2007) in the  term of psychological impact of advertising   ,  cognitive aspects like senses, reasoning, language and perception  can be characterized  .Although he did not present the cognitive aspects in  psychological terms of advertising in a hierarchy way. For that reason, the cognitive aspects can be divide as follows by  based on the other authors’ hierarchical division,1) the consumers concentration is determined, 2) awareness, cognition despite the fact that the consumers sentiments ,3)different common sense, analysing take position and  4) after that pursues the advertisement adaptation. According to Benjamin (2004) in the late 29th century and early 20th century the application of these psychological conce...

Most of us like football and its all over the world. Everyone have their own favourite football star. Some of us like Messi, Some of us like C.Ronaldo or some of us like Neymar. The big companies takes this opportunity promote their brand .They pay huge money to endorse football star for wearing their boots.The companies like Nike , Addidas  and Puma target the youngster who like Messi or C.Ronaldo and also who wants to be look like C.Ronaldo or play like Messi .As a result companies like to take this opportunity and spend huge amount of money. Here are some hot deals for the footballer this year 2015 , the companies like Addidas, Nike and Puma endorsed them and paying money. Lets have  a look , shall we? Also ,Let’s find who has the biggest soccer cleats endorsement deals in 2015? .Number 10 is Neymar Jr Brazilian and Barcelona player has been endorsed by Nike , will be paid $1 million dollar per year .Next victim is Wyane Rooney Eng...