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Its amazing the companies get successful when they can provide the needs for people . And when the company can adopt the culture when they are abroad and not only can provide they are expert at it but also can provide overseas peoples needs. The companies seems to be more successful when they provide the products dependent on the local climate and more importantly local consumers. L'oreal doing the exactly the same thing , there are proving the beauty products around the world according to the local climate and consumer expectation. For example , In India hair is the most important thing. So the researcher of L'oreal provided   A pleasant sensation , where the ritual often begins with the application of oil, followed by a scalp massage and shampoo. A source of inspiration for the 2 in 1 formula Shampoo and Hair Oil developed by Garnier Furthermore, In Korea L'Oréal's researchers developed a new generation BB Cream for Maybelline New York that provides

Music , it is the best thing in the world. Some people take it in a different way but the music its there. It depends the mood of the listener , what kind of mood the person in. Also music cures the loneliness , it has something so magical . It makes you sing in the shower or even in the workplace itself. But how important the lyrics is ? Lyrics are so strong in a song and by utilising is important the lyrics itself. Coming to the point of lyrics , every word of it ,it means something. And when people listen to it , everyone take it different way and go to their imaginary world .Also as i mentioned earlier , it depends on the mood of the listener. Most of us  think song writing is a skill that can't be taught. After all, it is often a matter of finding expression for very personal ideas and themes; and beyond the traditional instruction to write about what you know, people are often reluctant to give or receive advice. This is particularly true in the case of writing wo

For advertising , marketer has to divided the market of the viewers . Because some people like to listen and some people like to see . Most of us are visual learner . When we see visual thing with a information in it , we seems to remember more than just reading it or listening to it . Most of the companies choose TV media ,Banners ,Bill board and Radio etc. But for  some small medium businesses , TV media is expensive for them . Since the Internet made our life much easier and also in busy life we have time to sneak through in our mobile or tablet . There it comes to YouTube . But the problem for YouTube is when you feel urgency to watch video , for example mostly music video and may be prank TV show or drama . It's time consuming and that's when the Ads come when you feel urgency to watch YouTube . As a result those ads were left out . However , we have Facebook as a platform that a great way to grasp the viewers attention . Almost everyone use Facebook . But if y

We should learn from Taylor swift how she mangers her marketing strategy . I love her marketing strategy  the way she manages. The recent manager and the business owner should learn from her. I know a lot of celebrity who  have no idea about marketing strategy , a lot of them don't even care . But I admire her strategy . Most of the celebrity go to press to release the upcoming activities and to promote himself or herself. But for Taylor she created her own strategy. She did not wait for press to cover her story behind the new albums, instead she created a talk show in Yahoo. It included a live streaming audience with live video. On that she talked about her new album , story behind the songs .As a result her fans were happy and also she covered her story behind the album. It is called brand programming. Furthermore, customer engagement is very important tool in marketing. Do not expect consumer to come to you , you should reach to consumer. Taylor swift is very in

Advertising on the page is sometimes irritating and that is why some of the users block the ads.But how Facebook and Google make  money or is it effecting them.? Lets have a look ,shall we ? The companies like Yahoo, Facebook and Google are not just paid for advertising. The companies are paid for the revenue that they generate for the advertiser.And revenue generated only if the user purchases something after clicking on the advertisement. It doesn't matter how many ads into the page have been squeezed or how many times the ads have been viewed .And it doesn't matter how many users have been distracted by the ads.It only matters when the viewers click the ads in order to purchase the product or service. Furthermore. there is good side about add blocks .The advertisers point of view, they only serve ads to those people who are interested to purchase it.And the viewrs pint of view, since they are not interested why would they waste their time on watching th

Everything is getting " Smart" now. First it was smart phone then smart TV , also smart watch. Then the Smart Car came .So what left now ? You wont have any idea , It is Smart window. According to Forbes View's Smart windows  just raised $150 million this week which led to total of $500 million. So what does it do? What is so special about it? The company use blinds and shades to keep sunlight at bay , though simply moving them out of the way can create awkward glare and uncomfortable heat. By using your phone you can control and tint the View dynamic glass. Pretty impressive , Isn't it ? Furthermore, The companies window can save the building 20% on its energy bill over a 12 month period. By tinting windows to reduce the sun’s intensity, buildings can regulate the temperature without having to resort to air conditioning as much . View's CEO Rao Malpuri said , "Every View window has an IP address and controllable through the Internet. Every

From the beginning of the world , it was male who dominated the workplace. But recently the paradigm has shifted .Even last year in Apple Inc  it was 70% male to 30% female ratio it reported .The company hired more than 11,000 women globally which is up by 65%.Also the 30% of female in Apple Inc  is similar to man-tech company Google , comparing by numbers.Apple has spent 4650 million in women and minority owned businesses. Diversity reports in the recent past have spurred a national debate about the lack of diversity at Silicon Valley's tech companies and how to improve gender and race ratios.Chief Executive Tim Cook said ," "In the first 6 months of this year, nearly 50 percent of the people we've hired in the United States are women, Black, Hispanic, or Native American,".Also he added ," "a lot" more work to be done". One of the reason is for not hirng women in workplaec is , women have to worry about child care issues and also t

Who does not want to take care of their family, every one does. But things does not work as it planned. There is no guarantee that you are gonna be alive in next minutes or so. So don't you want to do something for your family  that could help your family's future even if you were not there. There is only way to it by life Insurance where it can cover  mortgage and child care costs as well as help secure a good education for your children and safeguard your loved ones from inheriting your debts . A lot of people change their mind when they see the life insurance cots are high. Some people even go for it for the sake of the family , but in halfway they cancelled their life insurance. But there is conflict about that , if you choose 20 years life insurance and iy you do not die then you do not get the money. But how would you know that you will be live for another 20 years ? There is no guarantee! It is a bet and the bet you have to take it for the sake of you

All of us like sm artphone, some of us like I-phone and some of us like Android phone. Stealing data is now common thing. Internet made our life much easier now and also make it kinda difficult. Few months ago s lot of people died in accident , because people hacked the Jeep through internet. Internet fraudulent has become daily basis and they find one or another way to get in. Few days ago , the news  came about stragefright , a vulnerability in practically all Android devices that can be exploited with a simple text. In order take over the device all someone has to do is send a verities of text. And the recipient doesn't have to open it , by receiving it will do the trick. As a  result , it gives the total control to the hacker. Although there are no solid reports about stagefright. According to Businessinsider ,Stagefright can attack phone running Android version 2.2 and higher , making an estimated 950 million devices vulnerable . The thing is, it makes it so

Stealing cars is a problem since the car has been invented. The transformation of thieves strategy of stealing has been changed with the advanced transformation car itself. First it used to be , by breaking the glass car thief steal the car. Also , Car jacking come to an account ,where thieves  just forced to take the car. Then ,when the alarm system has been imported into the car system , the stealing strategy changed . According to the study by criminologist LV=life insurance (2012) , forced ignition thefts have fallen massively over the past decade, with criminals now preferring to steal the keys and then drive away. 150,000 Black Audi car were stolen each year and two thirds of taken with their keys (Mail Online,2012).Some of the thieves take the keys from house , which as a result reported as a burglary. But their main  intention was to steal the car. Also thieves kept eye on the expensive car ,although the report said black Audi was their favourite. Even though

Social media is the easiest way to promote the product. It is so easier to promote your products even if you can't afford to advertise on  TV , Billboard ,Radio or expensive platform. Internet made this platform easiest than ever . Most of the companies are using this social media to reach consumers. Twitter is the great way to let people know that you exist , I mean when you start new business. I noticed that ,new companies started to following me and I followed back as well. Before I follow I check , what is it and there is a little description on the page and that is how I know what the company does. I guess that is how all people do. And the promotions as well , the headlines of the tweets attract the consumer. Furthermore, Facebook is the huge deal to promote your product. Everyone use Facebook , sometimes I find 60 years old people are using Facebook. Then you got Youtube to promote your product .Moreover , Google+ is another way to attract consumer or to let peop

Loving the Netfilx strategy and how they are approaching. Excellent marketing .If you have an opportunity to do something , you should take that either in social life or business life. And amazingly Netflix done that. Netflix has this opportunity to continue to partnering with companies and service providers. It offers its domestic and international services through new technology. The company has already 57 million subscribers in 50 countries. When Netflix started to stream the videos, opportunity came straight away. Netflix Co-founder and CEO said that ," Ever since Netflix began instantly streaming movies and TV episodes to personal computers in January 2007 we've said we want to be ubiquitous on whatever device gets the Internet to the TV," .Look at now, it is so easier for Netflix to reach consumer ,specially at this moment where internet is available almost everywhere .He also said, We've made incredible progress toward this goal over the last year

I heard a lot of complain after finishing the law school that people are not finding the job.I mean it looks good in the movies and the drama like "Suits" .But is that easy ? is it worth it? Choosing a career is one of the most important decision of life. And also by choosing it ,your whole life direction will depend on it. The filed of law are dying at the moment and it is drying so fast. It is shrinking ,crumbling and dying vocational field. There are many reason for that. One of them are technology and advanced internet made our life so easier. A lot of people think that they can do their legal work by researching and people are doing though. Furthermore, there are a lot of companies out there making very efficient legal software for the field of law . So they don't have to hire any lawyers. Also , in order to get legal work done without the cost of an attorney , people buy those legal software. And there are so many legal professionals already includ

Who does not want instant successes? I am afraid life does not work like that. You have to work it through and face all the obstacles to stop you. What would you do ? Yes , try again and again and  again. The first rule to become successful in your life is, Don't you ever give up like ever! Didn't you see all the successful people who made history , they never gave up until they become successful. Here are some story about successful that you can be motivated. Because failure is the first step of success . Walt Disney Even though today Disney are making billions form merchandise and theme parks around the world , but Walt Disney himself had a bit of rough start. Earlier in his life he was fired by newspaper editor because he lacked imagination and also he had no good ideas. Then Disney started businesses which did not last too long and ended up with bankruptcy. But he tried again, again and again , however he founded the recipe for success Bill Gates Gates w