News and Articles

Does people really click on ads? Apparently do like millions of click. They are very good at relevance . One of the reason is when you search  it in Google basically tell them what you are looking for.and Google takes advantage of that .They put advertisement depending on what you are looking for.It also depend on key words.For example, if you search for  holiday , then it will come up all the travel insurance, holiday suites , hotels etc. This is  far much better than indirect "likes" on Facebook  , they try to match banner and then put the advertisement. Even though the results of the ads come up with the slightly different ads you are looking for, many people clicks on that.Not every people are smart , there are many dumb people than the smart one.So even without noticing they often ended up with clicking the ads.Even   my parents  also don't notice that the ads are any different than the search results and click them more often because it just gets them w

.  Mashrafe Bin Mortaza was discovered in 2001 under-17 tournament , he was slamming sixes and bowled really well.He has been introduced to Bangladesh Cricket Team as a fast bowler. He showed enthusiasm and promising future in his Test début . That is how the Mashrefe's journey started . It has changed when he took the responsibility in his shoulder and when you love your country ,you do everything to make your country proud and present your country to the world . The man had seven stitches in his knees and he had knee surgery but he didn't stop . As a fast bowler it's hard task to do. I remember he cried when he was injured and didn't have chance to play World Cup .  He is very passionate about cricket . Just  before World Cup the responsibility had given to him to lead the team There was criticism about the whole team . Around the world people used to say Bangladesh hasn't improve yet . There was pressure plus the were playing in Australia , i

Everyone like puppies.  Over the weekend I was browsing the Internet and I found some beautiful pictures of these puppies. And swear to God I wanted all of them . I wish I could adopt all of them Beautiful Boston terrier bitch puppy .   Stud only - Gorgeous Gus. Kennel Club registered great pedigree and a fabulous temperament a real family dog. Gus is a handsome Red Boxer and almost 2 years old now. Now looking to 'prove' himself as a stud. Located in Canterbury. For local stud only.  Mini ginger blue eyed fluffy kitten. kC reg female dog. Beautiful adaptable dog. KC stunning solid blue boy. Very athletic and little bit naughty. Beautiful chihuahua . I so want this and it's so cute . Golden retriever stud dog . Playful and won't leave you and so lovable . Beautiful red toy poodle for stud he is KC reg and PRA tested clear and in very good health   If anyone interested to adopt a pet then you can go to Pets4Ho

Tresured Bakery "Baking a better future in Uganda" In Whitstable located the company called The Amelix Group have been working with a school in slums of Kampala in Uganda for the last 3 years helping connect them to the world with broadband and a computer room. However, it came to attention to them that they can get help modernize the cooking facilities which is currently providing 1 cooked meal per day for hundreds of children. In addition to building a kitchen for the school, the organization were asked to help build a bakery which could provide a sustainable income for the school as well as teaching some of the kids some valuable life skills and transferable skills for the future . The origination's plan is to go to the school in April 2016 and we are asking for your help. The team of volunteers is made up of members of staff at the Amelix Group as well as other volunteers who want to do their bit to improve the lives of hundreds of children living in po

It's all started from a tiny theatre on New York's lower east side .A 25 year old William Fox amazed audiences with his magical hand craked films. The initial stages were humble – folding chairs, a painted wall for a screen -- but the aspiration to entertain and move people has been at the core of what 20th Century Fox has been doing ever since. By 1915 Fox’s five-cent movie shows were wildly popular and his single screen grew first into a chain of 25 theatres around New York City and then into a movie making business  After a bank-mandated reorganization, under new president Sidney Kent, the new owners merged Fox Film with Twentieth Century Pictures to form   The Twentieth Century-Fox Film Corporation.   Joe Schenck and Darryl F. Zanuck retained their roles as chief executive and head of production, respectively. The latter company was founded in 1915 by   William Fox , a New York City exhibitor who had begun distributing films in 1904 and producing them in 19

Scandal is not a good thing for a brand and specially for  car company .Recently Volkswagen (VW) has suspended the sale of more than 4,000 vehicles in the UK over fears they could have been fitted with the same emission cheating device used in the US. The scandal-hit car company said the vehicles it is preventing from being sold amount to just 3% of its stock and all of them had not yet been registered . Furthermore , The company recently announced   nearly 1.2 million vehicles in the UK   are affected by the fraudulent emission software, meaning they could be producing more emission gasses than legally allowed. The German car maker admitted there could be as many as   11 million diesel vehicles   fitted with the device. The affected vehicles include five million VW-branded cars, 2.1 million Audis, 1.2 million Skodas and 700,000 SEATs .   The  Volkswagen scandal could spell the end of the diesel engine, experts have predicted, as the fallout from the firm’s falsificati

According to  Kotler (2003), there are four key psychological processes — motivation, perception, learning, and memory - fundamentally influencing the customer responses to marketing stimuli. Jokubauskas (2007) also attributes the cognitive aspects, i.e. senses, reasoning, language and perception, to the psychological impact of advertising, although the author does not present the hierarchy of these aspects. Therefore, based on the other authors’ hierarchical division, the cognitive aspects could be divided as follows: firstly, the customer’s attention is concentrated, then perception, cognition though the customer’s emotions and different senses, reasoning take place and then follows the advert assimilation.   The application of these psychological concepts to advertising began in the late 19th century and early 20th century (Benjamin, 2004) The relationship between advertising and psychology developed because advertisers were also searching for credibility. They wanted to

The evolution of advertisement dates back into the ancient times. Societies used symbols, and pictorial signs to attract their product users. Over centuries, these elements were used for promotion of products. Today’s modern environment, advertisements have become one of the major sources of communicational tool between the manufacturer and the user of the products. A company cannot make dream to be a well known brand until they invests in their promotional activities, for which consumer market have been dominating through advertisements (Hussainy et al., 2008).  Dunn et al. (1978) viewed advertising from its functional perspectives, hence they define it as a paid, non-personal communication through various media by business firms, non-profit organization, and individuals who are in some way identified in the advertising message and who hope to inform or persuade members of a particular audience.Furthermore, when a consumer obtains relevant information about a product or servi

    There are certain models that are often used to assess the effectiveness of celebrity endorsement. Some of the key models are as follows: 1.1.                   1.2.                   1.3.                   1.4.                             Source Credibility Model Source reliability model was initially suggested by Hovland (1953)and his associates  Janis and Kelley (1953). Moreover, the source reliability in an extensive sense, states to a correspondent‘s optimistic features that influence the receiver‘s recognition of a message and depend on the study in social consciousness. However, the model recommends that the efficiency of a message hinge on the alleged level of proficiency and dependability of an endorser. According to Kwon, et al (2009) , exchange of all-important data throughout a reliable source for example celebrity has the impending to influence views, feelings, arrogances and attitude throughout a procedure called internalisation. However, internal